Overview
Compliancy Group is a US-based SaaS company specialising in HIPAA compliance for healthcare organisations. This is the story of how we built a high-performing offshore team in South Africa to help them reach their ambitious growth goals faster and more affordably.
The challenge
In 2025, Compliancy Group’s CEO approached us with a clear mandate: to reach ambitious annual revenue targets, they needed to grow their sales team as quickly as possible - without paying NYC prices.
But they didn’t just need more people. Having recently evolved their offering from a consulting, service-based model to a SaaS product-led effort, the existing team faced potential skills gaps in adapting to and pitching the new model. The CEO also worried that they had grown comfortable instead of competitive.
At the same time, Compliancy Group operates in a highly regulated and complex market where professionalism, communication, and commercial awareness are critical to success.
They needed smart, coachable hires with the capacity and curiosity to learn the intricacies of the industry; fresh talent that would reignite energy and performance across their function.
Our approach
Compliancy Group’s CEO was already open to building an offshore team, but wasn’t sure about the best market for the company’s needs. We knew that South Africa, which offers the best balance of quality and cost efficiency, would tick all the boxes.
We curated a shortlist of the top 0.1% of high-performing SDR talent - prioritising candidates who demonstrated the ability to learn and sell a complex healthcare product in the US.
Within two months, two South Africa–based SDRs were onboarded and performing at par with US peers. Eight months later, the client expanded the partnership, adding a Customer Success/Retention Specialist to strengthen client relationships and renewals.
Our impact
We didn’t just help Compliancy Group hire offshore; we helped them establish a new hub for sales and customer success.
The partnership delivered:
- Offshore SDRs with the hunger, resilience, and professionalism needed to drive higher outbound activity, consistently book meetings - and inspire the rest of the team to push harder.
- A 55% cost saving, compared to average NYC base salaries for SDRs and CSMs - translating to an annual saving of over $146 000.
- A talented and driven new team, with average performance ratings of 8 out of 10 within the first month.
This partnership shows how, when done right, building teams offshore can transform more than headcount; it can provide scaleups with the foundation needed to reach ambitious growth and revenue goals.
