VC-backed scale-ups in the UK and US trust us to build their copywriting teams
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Copywriting roles attract a huge volume of applicants - but strong writers who understand how to convert customers are hard to find. Offshore hiring can add further complexity when it comes to tone, nuance, and alignment with your brand voice.
MDT gives you access to high-performing copywriting talent in South Africa. We source and hire candidates who understand positioning, audience intent, and what the copy needs to achieve - for half the cost of onshore hires.
- Together, we define what a strong Copywriter looks like for your team
- Align on the profile, priorities, and must-have qualities
- Define a clear hiring roadmap
- We curate a shortlist of the top 0.1% of South African Copywriters
- You interview and make final hiring decisions exactly as you would for an onshore hire
- We handle vetting, references, contracts, and onboarding
- You manage priorities and day-to-day direction
- We take care of HR, payroll, and compliance
- Your offshore Copywriters work from our incredible Cape Town office
Offshoring Copywriter roles gives you access to high-quality talent at a more affordable cost. Strong Copywriters are hard to hire because the real challenge is not writing volume - it’s finding people who can understand your brand, get the tone right, and write copy that converts. South Africa has a well-established creative industry, with global agencies and brands operating out of Cape Town. That has created a strong pool of writers with native-level English, strong communication skills, and an understanding of international audiences. By partnering with us to build teams there, you can access brand-aware, conversion-focused copywriting talent for up to 50% lower cost.
Offshoring with Modern Day Talent means you get a dedicated Copywriter who becomes an integral part of your team, exclusively contracted to your company. Unlike traditional outsourcing where work is delegated to a third-party agency, our model provides you with direct access and control over your hire. Your Copywriter is aligned to your company's brand voice, goals and culture, just from a different geographic location.
Absolutely. With the right vetting, onboarding, and management processes in place, offshore Copywriters can be equally if not more productive than in-house teams. Many of our clients report higher output, improved results, and better team retention, with the added cost-saving benefit.
All hires are covered by The MDT Guarantee. As your partner in building your offshore team, we’re committed to finding you the perfect hire. But if a hire doesn't work out, we'll find an alternative option ASAP.
No - your hires are managed day-to-day by your team. You own the onboarding, the brand guidelines, and the ICP. We're responsible for people ops: employment, HR, retention, and on-the-ground support.
Once we begin the process, we typically deliver a curated shortlist of high-quality candidates within two weeks. From there, timelines depend on your interview process.
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